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Sales, CRM, WhatsApp and performance marketing explained by the team that runs them every day. No fluff: processes, metrics and decisions.
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WhatsAppSalesHow to Integrate WhatsApp into Your Website to Capture Qualified LeadsIn modern digital sales, speed to lead defines conversion success. Traditional contact forms often introduce delays and friction, leading high-intent prospects to abandon the purchase journey. In this environment, learning how to integrate WhatsApp into website touchpoints has emerged as the most efficient strategy to streamline sales communication and shorten closing cycles.
CRMSalesDataHow to Create Custom Sales Reports in Kommo CRMIn today’s data-driven business environment, making decisions based on accurate analytics is what separates stagnant companies from scalable organizations. For commercial leaders and sales operations teams, tracking performance across the pipeline is no longer optional. Within this ecosystem, Kommo CRM stands out as a premier platform for centralizing messaging channels and streamlining commercial workflows. However, its true strategic value lies in turning daily customer interactions into actionable insights through sales reports in Kommo CRM.
Paid mediaSEOSalesLeads x8 and cost per lead -57%: how we scaled Meta Ads and Google Ads at once without losing efficiencyOur client is a major multi-brand dealership group operating in Rosario, Córdoba and Buenos Aires. It runs more than 15 active Meta Ads and Google Ads accounts simultaneously — one per brand and commercial line, across new cars, used cars and savings plans — plus in-house SEO on 5 of the group's domains.
SalesFive businesses, one standard: +88% conversions by moving from volume to lead qualityOur client is a well-known automotive group in La Plata running a digital ecosystem with five distinct business units — used car sales, buying vehicles from private owners, aftersales and workshop bookings, car insurance and fleet auctions — each with its own audience, budget and commercial goal.
WhatsAppCRMSalesFrom 2 minutes to 8 seconds: the CRM that absorbed twice the demand without losing speedOur client is an online retail brand in Colombia, with a high and growing volume of inbound WhatsApp enquiries. When demand grows faster than response capacity, the problem is not a sales problem: it is a conversational infrastructure problem.
WhatsAppSalesFrom the waiting queue to a confirmed booking: +143% qualified leads in one monthOur client is a diagnostic and health check-up services company that coordinates bookings and payments with its customers over WhatsApp. The typical problem in this kind of operation is not a shortage of enquiries — it is that many pile up in an intermediate stage with nobody picking them back up.
CRMAI & automationSalesFrom spreadsheets to an AI-powered CRM: qualifying leads in 3 messages, around the clockOur client is a major land development and urbanisation company in Santa Cruz de la Sierra, Bolivia, with more than 25 active projects and a sales team that started with just 6 reps. Before this work, every rep assembled each project's brief by hand from templates.
WhatsAppCRMSalesHow to use Kommo CRM for recruitment and selection of personnelToday, Human Resources departments face a major challenge: coordinating hundreds of applications arriving simultaneously via LinkedIn, job portals, email, and WhatsApp. Managing this volume with shared folders and manual spreadsheets leads to delays, loss of key talent, and a poor applicant experience. Adapting aCRM for recruitmentUsing Kommo’s infrastructure is the ultimate strategy to digitize y
CRMAI & automationCRM for gyms and fitness centers: Membership automationToday, the efficiency of a wellness business depends not only on the quality of its instructors or having the most modern equipment, but also on the agility of its management. Implementing a CRM for gyms Specialized training is the definitive step to transform operational management, ensuring that membership automation work for you while you focus on your students’ experience.
SalesHow to manage resistance to technological change in your sales teamSalespeople are often creatures of habit. If a method has worked for them for years (even if it’s an outdated Excel spreadsheet or a notebook), eyeing any new platform with suspicion is a natural reaction. The challenge for leaders isn’t technical, but cultural. In this article, we explore how to break down those barriers and get your sales force to proactively embrace technology.
AI & automationThe importance of process documentation before automationLaunching into software configuration, API integration, or delegating tasks to bots without prior analysis is a recipe for unnecessary resource expenditure.process documentationIt is not a mere bureaucratic formality or a boring manual that gets filed away in a drawer; it is the indispensable foundation upon which true [something] is built.business process automationIn this article, we analyze why
WhatsAppSalesUsing voice notes in professional sales: When are they effective?The use of voice notes in sales has become an extremely powerful tool within the Professional sales via WhatsApp However, there’s a fine line between a strategic audio message that unlocks a negotiation and an annoying message that the client chooses to ignore. In this article, we analyze when the exact moment is to press the record button and how to do it with professional technique.
SalesLead qualification: How to stop wasting time with cold prospectsThe lead scoring It is the strategic process that separates the merely curious from the actual buyers. Implementing a clear system of lead filtering in sales It allows your advisors to stop making blind calls and focus all their energy on deals that have a real chance of closing.
SalesHow to Configure Real-Time Notifications for Your Sales TeamIn digital commerce, minutes are worth gold. Conversion studies demonstrate that the chances of closing a deal multiply exponentially if you contact the prospect within the first five minutes of their inquiry. After that time, interest cools down and the competition gains ground.
CRMAI & automationSalesSales Automation for Car Dealerships: From Test Drive to ClosingFor car dealerships, the real challenge is not just generating interested prospects, but efficiently coordinating the workflow of the sales advisors. Implementing a specialized CRM for dealerships focused on automotive sales automation is the key to transforming digital inquiries into running engines.
CRMSalesSaaS Software Sales: How to Manage the Customer Lifecycle in KommoUnlike traditional business models, SaaS (Software as a Service) sales do not conclude when a user enters their credit card details to make the first payment. In the subscription software ecosystem, the closing moment is just the starting point of a long-term relationship where the true value lies in recurrence.
WhatsAppHow to Send Mass Messages on WhatsApp to 10,000 Contacts LegallyThe reach and immediacy of WhatsApp make it the most powerful communication channel for modern businesses. However, when the need arises to scale the strategy and reach massive audiences—such as a database of 10,000 customers—many businesses make critical mistakes that end in the permanent loss of their phone number.
SalesHow to Eliminate Friction in Your Sales Process to Sell More with Less EffortIn the business world, there is an uncomfortable truth: many companies work twice as hard to close half the sales they should. Often, the drop in numbers is not due to a bad product or a depressed market, but to “friction.”
SalesWhat is Sales Engineering and Why It Is the Future of B2BIf your company sells software, industrial machinery, or highly complex technological services, sales engineering is not just an option—it is the component that guarantees business promises turn into operational realities.
WhatsAppSalesWhatsApp API vs App: Why Your Business is Losing Money with the Free VersionFor many SMEs, WhatsApp started as a personal tool that, almost by accident, became the number one sales channel. At first, the free WhatsApp Business app seems sufficient: it is easy to download, familiar, and, above all, has no direct cost.
CRMKommo vs HubSpot: Comparative Analysis of Costs and Features for SMEsIn the 2026 business ecosystem, digitalization is no longer an option, but the engine of survival. For small and medium-sized enterprises (SMEs), choosing a customer relationship management (CRM) system is one of the most strategic decisions. However, the market offers such polarized options that it is easy to get lost.
CRMAI & automationSalesHow to Automate Your First Sales Pipeline in Kommo CRMIn today’s competitive environment, speed of response is the factor that defines who closes a sale. For a small or medium-sized enterprise (SME), managing dozens of daily inquiries manually is not only exhausting but also inefficient. This is where CRM sales automation stops being a luxury and becomes an operational necessity.
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