Marketing Analytics and attribution for commercial decisions
Measurement, attribution and reporting that connect ad spend to leads, opportunities and revenue. Decide with real data, not intuition.
Who it's for
- Leadership receiving separate reports from each platform, unable to reconcile them with sales.
- Companies with GA4, pixels and a CRM in place but no reliable attribution model.
- Marketing teams optimising campaigns on clicks rather than revenue.
- Multi-channel operations that need a single performance dashboard.
If you can't attribute, you can't optimise
Most companies measure impressions, clicks and forms. Few know how much revenue each campaign produced. Without that link, ads are optimised on a weak signal and investment decisions are made blind.
We design the full measurement layer — events, identifiers, CRM integration and attribution model — and turn it into dashboards leadership can read in five minutes.
How we work
- 01
Measurement audit
We review GA4, Google Tag Manager, pixels, Conversions API, UTMs and source capture in the CRM. We find duplicated data, broken events and attribution gaps.
- 02
Measurement plan
We define the events that matter to the business, their parameters and the campaign taxonomy. Every metric answers a concrete commercial question.
- 03
Implementation and validation
We configure tags, conversion events and the ads → CRM → sale integration. Custom integrations are executed by DotsCom Dev.
- 04
Dashboards and ongoing management
We build dashboards per channel, campaign, rep and business unit, and review them monthly with investment recommendations.
What your company gets
- Measurement audit with prioritised findings.
- Documented measurement plan and campaign taxonomy.
- Validated conversion events in GA4, Meta and Google Ads.
- Attribution campaign → lead → opportunity → sale.
- Executive and operational dashboards in real time.
- Monthly review with recommendations.
Frequently asked questions about Marketing Analytics
Know exactly what every dollar invested returns
Start with a measurement audit: within two weeks you'll know which data is reliable, which isn't and what's missing to attribute sales to campaigns.
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